The solution is to realize that natural selection, while inevitable, can be further pushed down to lower levels. Just like companies can protect themselves by firing their unfit employees, employees can protect themselves by firing their unfit mental patterns. To protect the individual, natural selection must be free to act within the individual. There, it can select the beliefs and habits of his or hers that are fit (i.e., beneficial) and terminate those that are unfit (i.e., hinder his or her performance). This is fractalization. The name comes from the realization that natural selection acts across levels with a fractal-like pattern. Just as it acts within a market by selecting companies, it acts within companies selecting employees, within individuals selecting beliefsNatural Selection Fractalization Improvement Big Ideas Fractal